Thuin city

Devenez un Thuintraveleur!

case

Art direction - UI-UX design - Branding - Web

Challenge For each citizen

Thuin is a city is located in the province of Hainaut, Belgium.
A city that needed to refresh and develop a new visual identity, to look more modern yet reflect and preserve the old and antic side of the city.

A new scalable design system that captures viewers eyes, unifying Thuin city’s brand language to match new digital world

Solution

We created a logo, that looks modern but maintains the history of the city by using the "Colonna MT" font, which is based on one of many monuments in the city. for the colors, we have created a contemporary palette inspired by the different elements of the city.

Process

The new
Thuin logo
is based on and inspired by one of many architectural monuments. Which is a nice nod to the city’s past, while the new identity drives them into the future. The main color is inspired by the green space of trees and grass, which covers so many spaces and historical buildings in the City. We also created a whole suite of unique icons that represent different activities that the city has, and every person living (in) Thuin could be and feel related to.

Color

The new identity is modular and allows a cohabitation with the historical identity, by bringing a graphic system more adapted to the new uses accompanied by pastel and neutral color palette.