Institute St-Joseph
The best school for the future of your child.
case
05
Art direction - Packaging - Branding
Institute St Joseph is an elementary school-based in Charleroi, Belgium. Founded in 1970 by
three brothers after they came from France.
St-Joseph Gosselies’s elementary school, with more than 500 students, wants to express that they are close and available to the kids as much as the parents. they needed help to bring these values and show them in the new branding image.
Branding
After visiting the school website, it was obvious that it needed some work. Creating a new branding identity is a good idea for them. So we started creating the logo that suits them more by combining both the playful and the educational side of the school, with costume typography and how the letters were placed. We made sure that we also create how the brand looks on social media to unify the brand elements on all digital and outdoor media supports.
Colors
We’ve defined one distinctive, vibrant and celebratory color palette, an AA for digital in order to make the logo more fun, welcoming, and friendly for adults and children.
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